Your audience won't leave with more marketing homework. They'll leave with it done.
Hands-on content marketing keynotes for real estate and property management conferences, franchise groups and industry events.
Ellen Bathgate gets audiences creating in the room, so they leave with something tangible already finished: content planned, an email written or a lead magnet created.
Most conference sessions give your audience more things to do when they get back to the office.
Ellen's Working Keynotes get the work done in the room. Attendees open their laptops, work alongside Ellen and create as they learn.
Each Working Keynote is designed around a tangible finish line, then Ellen works backwards to get the room there. That means practical content marketing strategy, live demonstrations and guided implementation, with enough time built into the session for attendees to actually do the work.
And this isn't another "here are 20 ChatGPT prompts" session. Ellen shows audiences how to turn their own expertise, stories and opinions into content people actually want to consume, using AI where it belongs: to make the process faster, not to replace the human thinking that makes great content work.
Ellen's Working Keynotes get the work done in the room.
Depending on the session, your audience will leave with:
Your audience leaves with a result, not another to-do list.
There's a big difference between leaving a conference session thinking, "I really should do that" and leaving thinking, "I can't believe I just got that done." That's the difference a Working Keynote is designed to create. Whether your audience is brand new to content creation or already confidently using content and AI in their businesses, there's a session designed to meet them at the right level and give them a result before they leave the room.
Explore the Working Keynotes below ↓
Four sessions, one working format
Each session is built around a specific, tangible outcome attendees complete before they leave the room.
30 Days of Content in 45 Minutes
A beginner-friendly working session for people who never know what to post. Attendees will go from staring at a blank content calendar to having their next 30 days of content ideas planned before they leave the room.
- The five content categories that make it easier to know what to post and create a balanced content mix.
- How to find content ideas inside your own business, expertise and everyday client conversations.
- How to use AI to generate and expand content ideas without ending up with generic, robotic content.
- How to turn those ideas into a practical 30-day content calendar.
- A simple planning process you can repeat every month so you're not starting from a blank page again.
90 Days of Content in 1 Hour
A faster, advanced content planning session for teams already creating content and using AI. Attendees will turn their expertise, existing content and ideas into a strategic 90-day content plan, using AI to accelerate the process without letting it do the thinking for them.
- How to identify your "hero" content and use it as the foundation for your broader content strategy.
- How to turn one strong piece of content into multiple pieces across social media, email and other channels.
- How to create a balanced content mix that builds expertise, trust, personality and differentiation.
- How to use AI to uncover and develop ideas from your existing expertise rather than asking it to invent your content for you.
- How to turn those ideas into a structured 90-day content plan you can actually execute.
Email Marketing Made Simple: The 3 Emails Every Business Should Be Sending
A practical working session that turns "we really should email our database" into an email that's actually ready to send. Attendees will learn the three types of emails that build trust, connection and sales, then choose one and write it during the session.
- Where email fits alongside social media and why your database is one of your most valuable marketing audiences.
- The three emails every business should be sending: Value, Connection and Pitch.
- How to choose email topics from the expertise, stories and offers already inside your business.
- A simple structure for writing emails people actually want to read, without overcomplicating them.
- How to write stronger subject lines that give your emails a better chance of being opened.
Build a Lead Magnet People Actually Want
Turn your expertise into a genuinely useful resource that attracts potential clients. Attendees will identify a problem their ideal client actually wants solved and turn it into a working first draft of a lead magnet before they leave the room.
- What makes a lead magnet genuinely valuable, and why a sales brochure disguised as a free guide doesn't cut it.
- How to identify the specific problems, questions and frustrations your ideal clients already have.
- How to choose the right lead magnet format for the problem you're solving, including checklists, quick guides and templates.
- How to use AI to refine your idea and accelerate the creation process without replacing your own expertise.
- How to turn your idea into a working first draft and start using it to generate leads.
A Working Keynote isn't a sit-back-and-listen kind of session.
Expect laptops open, phones out, questions from the room, live demonstrations and a little bit of fun as attendees put what they're learning into practice. Ellen keeps the strategy simple, the pace moving and the focus firmly on getting to the finish line. Because the goal isn't for your audience to leave inspired to do the work later. It's for them to look down at what they've created and think, "I can't believe I just got that done."
What happens when you give Ellen a room?
"Congrats Ellen – masterclass display of storytelling and practical outcomes. Could have heard a pin drop. But to also walk away with a full social media calendar for the year and the understanding of why, was awesome! Thank you!"Jodie Stainton – Harcourts
Real estate isn't just an industry Ellen talks about. It's where she started.
Before ContentCollab, Ellen built a real estate agency and rent roll from scratch. She knows what it's like to be running a business, managing a team, looking after clients and trying to grow, while content marketing sits somewhere on an increasingly ridiculous list of things you're apparently supposed to be doing.
And she also knows what it's like to grow a business without relying on cold calls, door knocking or constantly chasing the next lead. Content became a way to stay visible, demonstrate expertise and help potential clients get to know the business before they ever made an enquiry.
After building and selling her real estate business, Ellen took that experience into ContentCollab, where she now helps real estate and property management businesses turn what they know into content that builds trust, authority and opportunities for growth.
It's also why her sessions are practical. Ellen doesn't teach content for people who have all day to create content. She teaches it for people who have businesses to run.
Trusted by the real estate industry
Ellen is a regular contributor to Elite Agent Magazine, and has appeared on industry podcasts including The Property Management Podcast with Kylie Walker, Real Estate Today Australia with Nic Fren and RISE Together with Sarah Cincotta.
Her background spans property management, real estate business ownership and content marketing, giving her an understanding of both the industry and the realities of trying to market a busy real estate business.
Planning an event? Here's what you need to know.
Sessions can be adapted to suit your agenda, audience and desired outcome, with time for Q&A where the event format allows.
Every format is designed around practical implementation, not passive learning.
Sessions can be tailored to the experience level of the room, from content beginners through to experienced teams already confidently using AI.
Ellen is based in NSW and available for conferences, franchise events and industry events across Australia and New Zealand.
Want something tailored to your audience?
The four Working Keynotes are a starting point. If you're planning a franchise conference, leadership event or industry program with a particular theme or outcome in mind, Ellen can tailor the examples, pace and practical exercises to suit your audience. Tell us who'll be in the room, what they already know and what you'd love them to walk away having achieved.
Give your audience a session they'll remember doing.
Bring Ellen to your next conference, franchise event or industry program and give your audience more than another page of great ideas. Let them get the work done in the room.
Enquire about Ellen for your event