Honestly? Pretty simply.

We work in quarterly content cycles, which means every 3 months, we’ll sit down and plan out your content for the next quarter.

We’ll ask you a bunch of questions. We’ll take about a million notes (okay, maybe not quite a million). And we’ll make recommendations based on what’s happening in your business, what your clients need to hear, and what’ll help you show up consistently online.

Then each month, here’s what happens:

We write your blog(s), email(s), and social media posts.

You review and approve them (or ask for tweaks).

We schedule them all for you — ready to go live like clockwork.

And if you’ve got extra ideas or things you want to add along the way? No problem. The quarterly plan is totally flexible. We’ll always leave space for new stuff as it pops up.

Less last-minute scrambling. More done-for-you content that sounds like you and actually gets seen.

Of course we will!

When we kick things off, we’ll get you to upload all your branding goodies. Things like your logos, fonts, team photos, property images, stock pics or videos. Basically, anything you’d like us to use.

We’ve also got a super simple process to get to know your brand voice. How you like to sound, what you’d never say, and how we can make sure everything feels like it came straight from you (not us).

And just so you know, you’ll always get to review and tweak the content before anything goes live.

We don’t expect to nail it 100% on day one. This is a collaborative process, and we actually encourage your feedback. The more we hear from you, the better we can fine-tune your voice and messaging.

This isn’t about perfection. It’s about creating content you feel good about, and getting there together.

Maybe. It just depends on how things are set up on your end.

You might need to add us as a user to your website so we can upload your blogs for you.

And if we’re sending emails on your behalf, you’ll need to give us access to your email marketing platform too. That might mean adding an extra user (or using a spare one if you’ve got it).

We’ll walk you through all of that when the time comes. It’s usually super simple and we’ll let you know exactly what we need.

Whatever you like!

If you’ve got specific topics in mind, we’ll happily turn those into blog articles for you.

But if coming up with ideas is the hard part (you’re not alone), we can help with that too. We’ll suggest topics based on what’s happening in your business, what your audience cares about, and what will help with your SEO. Then we’ll go ahead and write them for you.

Easy.

Life happens. We totally get it.

But just so you know, if you miss a deadline, we can’t guarantee that your content will go live for that month.

Here’s what happens if things run late:

If you’ve requested edits after the approval deadline, we’ll still go ahead and publish any content that’s already approved and ready to go.

Any content that’s waiting on edits will simply roll over to the following month. So you won’t lose it. It just gets used a little later.

We’ve set these timelines to help everything run smoothly, but if something comes up or you get busy (because real life!), your content won’t go to waste.

Best bet? Pop those key dates in your calendar to keep things moving, but know that we’ll always work with you as best we can.

Easy peasy!

At the start of the month before, we’ll check in with you to see if there’s anything special you want to include in your next month’s content.

This could be things like:
- Team birthdays or work anniversaries
- Office closures for public holidays or long weekends
- Community events or local shoutouts
- Any little moments or milestones you want to share

You’ll always have the opportunity to add in extra content. We’ll just need it by the 3rd of the month before we start creating.

And of course, you’ll always have access to your social accounts too. So if you’re out and about, meeting with clients, doing something interesting in the office, or something fun pops up that you want to share on the fly, go for it.

That’s the beauty of working with ContentCollab. We’ve got your consistent, planned content covered, and you’re free to jump in anytime with those real-life, in-the-moment posts that make your brand feel human.