Honestly? Pretty simply.

We work in quarterly content cycles, which means every 3 months, we’ll sit down and plan out your content for the next quarter.

We’ll ask you a bunch of questions. We’ll take about a million notes (okay, maybe not quite a million). And we’ll make recommendations based on what’s happening in your business, what your clients need to hear, and what’ll help you show up consistently online.

Then each month, here’s what happens:

We write your blog(s), email(s), and social media posts.

You review and approve them (or ask for tweaks).

We schedule them all for you — ready to go live like clockwork.

And if you’ve got extra ideas or things you want to add along the way? No problem. The quarterly plan is totally flexible. We’ll always leave space for new stuff as it pops up.

Less last-minute scrambling. More done-for-you content that sounds like you and actually gets seen.

Choosing the right plan can feel like a big decision, especially when you're juggling a million other things.

Just remember, you're not locked into anything forever. You can upgrade or downgrade your plan at any time as your business grows or your needs change.

Here’s a quick breakdown to help you decide where to start:

Entry ($297/month)
Perfect if you're just starting out with content marketing and you're happy to add a few social posts a week yourself. One weekly educational post on the theme of your blog post for that month, keeps you showing up consistently, plus you get an email template and a monthly blog to keep your audience engaged. Start here if you're dipping your toes in or your budget is tight, but still want solid, professional content.

Essentials ($697/month)
This is our most popular plan and a great fit if you're ready to grow your presence and nurture your audience more regularly. With three social posts a week, you're staying top-of-mind without doing it yourself. Ideal if your business is growing, you've got a small team, and need to free up your time.

Pro ($1997/month)
Go here if you’re all in on growth and want your content doing the heavy lifting. You’ll get five posts a week (including a weekly video/reel), two blogs, and two email templates—everything you need to build trust, attract leads, and position yourself as the go-to expert in your area. Great for scaling up, standing out, and handing it all off to us.

Still not sure? Start with the plan that feels doable now—we can always adjust as we go.

Of course we will!

When we kick things off, we’ll get you to upload all your branding goodies. Things like your logos, fonts, team photos, property images, stock pics or videos. Basically, anything you’d like us to use.

We’ve also got a super simple process to get to know your brand voice. How you like to sound, what you’d never say, and how we can make sure everything feels like it came straight from you (not us).

And just so you know, you’ll always get to review and tweak the content before anything goes live.

We don’t expect to nail it 100% on day one. This is a collaborative process, and we actually encourage your feedback. The more we hear from you, the better we can fine-tune your voice and messaging.

This isn’t about perfection. It’s about creating content you feel good about, and getting there together.

Whatever you like!

If you’ve got specific topics in mind, we’ll happily turn those into blog articles for you.

But if coming up with ideas is the hard part (you’re not alone), we can help with that too. We’ll suggest topics based on what’s happening in your business, what your audience cares about, and what will help with your SEO. Then we’ll go ahead and write them for you.

Easy.

Maybe. It just depends on how things are set up on your end.

You might need to add us as a user to your website so we can upload your blogs for you.

And if we’re sending emails on your behalf, you’ll need to give us access to your email marketing platform too. That might mean adding an extra user (or using a spare one if you’ve got it).

We’ll walk you through all of that when the time comes. It’s usually super simple and we’ll let you know exactly what we need.

We follow a content formula each month, so you always know what’s coming and what to expect.

Here’s a quick breakdown of what’s included in each plan.

Entry Plan
Perfect if you're on a budget and want weekly educational content published for you.

Each month, you’ll get:

1. Weekly blog-themed post series
Every month, we write a blog for you, and then we create social posts to help you get the most out of it.

This usually looks like:
- A post driving people to read your blog
- A quick tip from your blog for those who like bite-sized content
- A carousel post diving deeper into the blog topic
- Another post inviting people back to your blog

Essentials Plan
Perfect for businesses who want to stay consistent, show up regularly, and build trust over time.

Includes everything included in the Entry plan, plus:

2. Weekly post showcasing your business
Behind the scenes, how you do things, your values, your wins, or what makes working with you different.

3. Weekly social proof post
Reviews, testimonials, happy client stories, or case studies.

Pro Plan
Perfect if you want to level up your content, add more variety, and have a little extra fun with your marketing.

Includes everything in the Essentials Plan, plus:

4. Extra blog content
We create two blogs for you each month (and posts to promote both).

5. Weekly community connection post
Shouting out local businesses, referral partners, community events, or charities you support.

6. Weekly fun or personal post
Things like behind-the-scenes moments, team culture, memes, or showing the people behind your brand.

7. A video post (optional)
If you’re open to video content, we’ll help you choose the best post to bring to life as a reel or short video. This will be one of your five posts for the week.

Remember, this is your content. There’s always room to personalise, tweak, or mix things up based on what’s happening in your business.