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Content Marketing Trends in Property Management
Discover top content marketing trends for property managers. Learn how to create engaging, localised content that grows your rent roll.
Catching up with the latest content marketing tactics? Well, I feel you!
Property managers and rent roll owners like us often face the unique challenge of creating meaningful content while also dealing with, of course, our core job of managing properties and liaising with our clients.
But here’s the thing: good content marketing is still one of the best ways to grow your rent roll, stand out, and keep those leads flowing.
So, what’s working now? Let’s discuss the latest content marketing trends and how you can incorporate them into your strategy without burning out.
1. Video Content is Here to Stay
If you aren’t using video in your property management content marketing, it’s time to start. Video has become one of the most engaging forms of content out there. It’s not just about attracting attention; video builds trust faster than static images or written posts alone.Here’s how you can easily incorporate video into your strategy:
- Property walkthroughs: Show potential landlords and tenants the best features of your rental properties through virtual tours.
- Team Introductions: Personalise your brand by sharing short videos that introduce your property management team.
- Educational content: Create quick how-to videos for landlords, like "How to choose the right tenants" or "Understanding current market trends."
- Bloopers: Want a sure-fire way to get better engagement? Show all your bloopers in a single video!
2. AI-Powered Content Creation
Automation is becoming a huge player in content marketing, and AI tools are leading the charge. If you’re short on time (and let’s be real, who isn’t?), AI-powered platforms like ChatGPT can help you craft high-quality social media posts, blog content, and even email newsletters (just do not rely on them 100% though, especially if you are dealing with data).“With 60 percent of marketers already harnessing AI in their operations,” MarketingMag writes (well, frankly), “it’s clear that those who sit on the sidelines risk being left in the dust.” AI is changing the way businesses approach content, allowing them to produce quality content at scale while keeping a personal touch. For property managers, this means you can save hours each month by letting AI handle the heavy lifting of content creation. But remember to tweak that AI-generated content so it reflects your unique voice and expertise in the property market.
3. Make Your Content Local
Property management is all about your local community, and your content should reflect that. The trend of localising your content. tailoring it to meet the needs of your specific audience, can be an impactful strategy as long as you know your audience well.Some easy ways to localise your content:
- Local property market updates: Post regular updates about property trends in your area to engage landlords who want real-time information.
- Neighbourhood guides: Write blogs or social media posts highlighting the best features of the neighbourhoods where you manage properties.
- Community involvement: Share content about your participation in local events or charities; it humanises your business and strengthens your connection to the community.
4. Interactive and User-Generated Content
One of the most effective trends in content marketing is the rise of interactive content and user-generated content (UGC). This is a fun way to get your audience involved in creating content with you. It lightens your workload and boosts engagement at the same time.Here are a few ideas:
- Polls and surveys: Ask your social media followers or email subscribers what kind of content they’d like to see. For example, “What’s your biggest concern as a landlord?”
- Landlord reviews: Encouragelandlords to share their experiences. Feature these testimonials in your social media and newsletters.
- Contests: Run a contest where your followers can submit their own content, like photos of their rental properties. Reward the best submission with a local gift card (you might even be able to get a local business to partner with you on this contest and donate the gift card!)
5. Repurposing Content Across Channels
If you’re feeling swamped by the idea of creating content for social media, newsletters, and your website, repurposing is your new best friend. This trend involves taking one piece of content, like a blog post or video, and slicing it up into different formats to share across platforms.For example:
- Turn a blog post about property management trends into a series of social media graphics.
- Take a testimonial video from a happy landlord and add it to your email marketing sequence.
- Break down a longer article into bite-sized posts for your Facebook or Instagram followers.
Keep Things Simple and Effective
Content marketing changes all the time, but by staying in touch with the latest trends, you can keep your property management business moving forward without feeling overwhelmed. Incorporating video, AI, localised content, and interactive elements will not only save you time but also help you connect better with your audience and grow your rent roll faster.Feeling like you need a hand with your content strategy? Don’t stress! Book a call with me now so that I can help you take the pressure off content creation.
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