At present, having a strong online presence is essential for a business development manager who is looking to grow their rent roll. Your online personal brand can significantly impact your career growth and business success. Let’s go through why this matters and how you can nail your online presence as a business development manager.
Why Your Online Presence Matters
First things first, why should you, as a business development manager, care about your online presence? Well, think about it: we live in a world where almost every first impression is made online. Potential clients, partners, and even employers will likely check you out on LinkedIn, Facebook, or Instagram before they ever meet you in person. A strong online presence helps you:
- Build credibility: When people see a polished and professional online profile, they’re more likely to trust you.
- Expand your network: An active online presence allows you to connect with industry peers, potential clients, and thought leaders.
- Showcase your expertise: Share your knowledge, insights, and achievements to establish yourself as a go-to expert in your field.
5 Tips for Creating and Maintaining a Professional Online Profile
Now that we know why it’s important, let’s talk about how you can create and maintain a killer online profile that stands out.
- Complete your LinkedIn profile: This is non-negotiable! Make sure your LinkedIn profile is complete with a professional photo, a compelling headline, and a detailed summary of your experience and skills. Use relevant keywords like “Business Development Manager” or even “Property Investment Expert” to make your profile more searchable, especially for your potential referral partners.
- Share valuable content: Post articles, insights, and updates related to your industry on a regular basis. You can even share success stories and case studies from your own experience.
- Engage with your network: Don’t just post content though. Interact with others! Comment on posts, join industry groups, and participate in discussions. Engagement helps you build relationships and grow your network organically.
- Professional website: If possible, create a personal website or blog. This is a great platform to share your professional journey, achievements, and thoughts on industry trends.
- Use visuals: People love visuals! Use images, infographics, and videos to make your posts more attractive and engaging. According to SmartCompany, “Visual content is 40 times more likely to get shared on social media than other types of content.“
Building a strong online presence as a BDM isn’t just about looking good (although, that is one of the nice parts of it), it’s about being visible, credible, and approachable. By following these tips along with maintaining consistency, you’ll be well on your way to establishing a powerful online personal brand that can open doors to countless opportunities to grow your rent roll.
So, what are you waiting for? Start polishing that LinkedIn profile, sharing valuable content, and engaging with your network today. Remember, your online presence is an extension of your professional self.
If you’re looking for a personalised content marketing solution to boost your rent roll growth without burning out, reach out to us at ContentCollab!
