Do you have loads of content to write, publish in mind, yet feeling unsure of how to organise them, while juggling your role as a property manager?
Let’s talk about something that can save you a lot of time and keep your content fresh and engaging – creating a content calendar. I know, it sounds a bit dry, but trust me, it’s a great help.
Why Plan Your Content in Advance?
Imagine this: it’s Monday morning, and you’re staring at your screen, trying to figure out what to post on social media this week. Frustrating, right? That’s where a content calendar swoops in to save the day. By planning your content in advance, you:
- Save time: No more daily scrambles to find something to post.
- Remain consistent: Regular posts keep your audience engaged and your brand top-of-mind.
- Reduce stress: Knowing what’s coming up helps you avoid last-minute panic.
- Increase engagement: Well-thought-out content resonates better with your audience.
As the Real Estate Institute of Australia (REIA) points out, “Consistency in communication builds trust and brand recognition among your audience.“
Step-by-Step Guide to Creating Your Content Calendar
Let’s talk about the nitty-gritty of creating a property manager content calendar. Here’s a simple step-by-step guide to get you started:
1. Set Your Goals
Before you start filling in dates and topics, you need to know what you want to achieve. Are you aiming to increase engagement, attract new landlords, or showcase your properties? Clear goals will guide your content strategy.
2. Know Your Audience
Understanding your audience is important. Are they landlords, potential tenants, or referral partners? Customise your content to their interests and needs.
3. Choose Your Platforms
Decide where you’ll be posting. Is it Facebook, Instagram, LinkedIn, or all three? Each platform has its own vibe, so tweak your content accordingly.
4. Brainstorm Content Ideas
Now for the fun part – brainstorming! Here are some content ideas to get you started:
- Education – blogs, tips, etc.
- Advantage – showing the advantage of working with you as their PM; which can be sharing how you do things, bts, answering questions
- The Humble Brag – testimonials, reviews, etc.
- Fun – allow people to get to know the person behind the brand.
5. Create a Monthly Calendar
Get a monthly calendar template – Canva is great for this. Plot out your posts, assigning topics to specific dates. Make sure you mix up the types of content to keep things interesting. You can check out my content starter kit which will help you create your own content calendar! And I am also giving it away to you, for FREE!
- Draft Your Content
Start drafting your posts. If writing isn’t your thing, don’t worry. The Content Club has you covered with ready-made templates and AI assistance (Hello, ChatGPT!) to help you craft engaging posts.
7. Schedule Your Posts
Use scheduling tools like Planable to plan your posts ahead of time. This way, you can set it and forget it, knowing your content will go out on schedule.
8. Review and Adjust
After a month, review your performance. What worked? What didn’t? Use these insights to tweak your strategy for the next month.
Creating a property manager content calendar might seem a challenge at first, but it’s well worth the effort. Planning ahead saves you time, reduces stress, and keeps your audience engaged with high-quality content that’s published in a consistent fashion.
So, what are you waiting for? Book a call with me so that I can help you in setting up your own content calendar!
